India's HDFC Bank revamps its app as part of a new Go Digital campaign

HDFC Bank

On the sidelines of the launch of HDFC Bank'southward Go Digital campaign in Varanasi, the spiritual capital of India, the bank's Windows Phone app got a fine update as well, with more capabilities coming shortly. The launch saw HDFC Bank announcing a engineering science doubter Bank Aap Ki Muththi Mein (Depository financial institution in your manus) offering which aims to plough a mobile telephone into a bank branch.

The official HDFC Banking company app has been very efficient, and has garnered positive reviews and small updates every at present and then, but a major refresh in the first week of December went awry. The update brought a prepare of new features allowing customers to utilize the app without logging in for contacting the banking company for various services and support channels, sharing feedback, and locating nearby ATMs and bank branches.

HDFC Bank

However, the update prevented a lot of users on a certain Windows Phone eight.1 build to login to one's account. At the upshot, when I brought this to the observe of the team, I was told that the upcoming update volition take care of it, and the test build I tried worked well which has recently been published on the Store equally version 2.3.0.0.

As part of the new campaign, the next update will bring over 75 transactions to the app – by far the widest range of transactions conceivable. As well essential transactions such as booking fixed and recurring deposits, bill and tax payments, ownership insurance and common funds, the app volition besides let customers, for the first time in the country, to buy instantly all kind of loans. The app will offer fully customized user experience, location-specific promotions, and offers/deals on shopping, dining, movies and amusement.

Incidentally, the bank'southward Become Digital initiative is applied science agnostic and serves smartphone users equally well as bones feature phones that support internet browsing. For phones that do not support internet browsing, there's SMS banking and missed-call banking too.

I spoke to Nitin Chugh, Caput – Digital Cyberbanking, HDFC Depository financial institution at the event, and he asserted that Bank Aap Ki Muththi Mein literally turns a mobile phone into a depository financial institution co-operative that is with you round-the-clock, wherever you are. He shared that while there are shut to 900 million mobile users in India, but about twoscore million of them apply mobile banking. In 2022, 55% of the depository financial institution customers use Cyberspace and mobile banking to complete their banking transactions, which is significantly higher than the corresponding figure in 2001 of just three%.

Every bit an HDFC Bank customer, I use the app almost on a daily footing and it's a pretty good app offering comprehensive capabilities at par with or ameliorate than other mobile banking apps in India. With the upcoming update, information technology will have mobile transactions to a unlike level altogether, and I look forrard to it.